What makes a residential leasing agent happy? It is when he can find good tenants and keep them renting for a long time. To find ideal tenants, the first thing to do is make a good property listing. Property listings can either bring you more tenants or put them off. Some may think that these things have little impact on this business. On the contrary, it matters a lot.
With all the property listings circulating online and ads posted everywhere, you can’t expect that yours will be the only one applicants will check out. You have to make your listing stand out because first impressions mean a lot. When you put effort into making an attractive listing, it will imply that you will also put effort into being a great agent. Here are the things you should consider when making property listings:
Eye-catching title
The first thing people notice is the title. You have to make it catchy and descriptive enough to make them curious. It does not have to be a long title because they can find the detailed description once they open it.
Good: “Modern and spacious bungalow in the heart of town.”
Bad: “One-storey house for rent.”
Correct details
When people are checking out properties, they will need all the details they can get. Make sure that you provide them with the correct information because these are the things they will look for when they inspect the pictures or the actual property during an open house or a private house tour.
Include the number of rooms, bathrooms, and the total measurement of the area. The listing must include the amount for rent and security deposit. Tenants will appreciate that they do not have to guess the details because they can read it in the description.
Include a neighborhood description
The potential applicants will not only look at your property alone. They will also consider the area around it. A good neighborhood will give them more reasons to rent your property. Describe the available establishments they can go to like restaurants and shopping malls, the activities they can join, and the friendly neighbors. If there aren’t any noteworthy places, you can describe the neighborhood as quiet and homely.
List available amenities
If you are renting out a property, the future tenants must know what the available amenities are present. Describe the property if it includes air conditioning, elevators, a fireplace, etc. Having these items is a great marketing advantage.
Good quality pictures
They say a picture is worth a thousand words. Well, with high-quality photographs, you will not need a thousand words. Include visually appealing photos of the different areas in the property. You can also use different angles or points of view to make it more attractive.
Make a complete and detailed narrative
The most significant thing in making a property listing is a detailed description. Even if you have stunning photos, the applicants will still want the specifics. Be realistic in composing your narrative because exaggerated descriptions will lead them to expect more than what you have to offer. They will appreciate complete and honest details.
Market to your specific target group
You have to know your target audience for you to identify what will attract them the most. Like for example, small families with young children. You can market your property and include details that will appeal to them like a spacious backyard and a nearby park with a playground.
Include your pet policy
A lot of people do have pets, and you might want to start allowing pets in your properties to cater to the demands of the market. However, you still have to keep in mind the risks. The good thing is that you can ask for a pet deposit. If you do decide on this, include it in your property listing.
Open house
Another thing that you must do to advertise your property listing is to hold an open house. It is a chance for the tenants to check the property and meet you at the same time. During the open house, they can ask you additional questions and clarify some of the details. Include the date and time of your open house in your property listing.
There you have it, The simple but effective ways for your property listing to stand out. If you want it to be more effective, make sure you use Padleads. They will not only let you create property listings. They will also allow you to syndicate it to popular websites for you to gain more clients.