If you want to excel at brokerage, you’ll need a strong team of real estate agents. You need agents who know their way around the market and know exactly how to deal with customers. It can be tricky to find such agents, and that’s why is here to help! We’ve compiled a list of the top 10 ways to recruit real estate agents to help you build a dedicated team.

10. Try to avoid commissions

Companies that offer commissions find it especially more difficult to recruit agents. This is because as an employee, it’s hard to make financial plans when your income is based on commissions. If you’re looking to recruit, try offering a stable salary instead.

9. Plan ahead

Sometimes, an agent under your employment will quit on short notice. In such cases, it can be difficult to find a quick and suitable replacement. Thus, you should always plan ahead. Be sure to always have a net cast; always be on the lookout for new blood. That way, even before an employee of yours has submitted their resignation, you will have a replacement in mind for them.

8. Sweeten the deal

The best way to recruit real estate agents is to give them a deal they can’t refuse. Offering them benefits such as healthcare packages gives them a strong incentive to join.

7. Socialize

Take a moment to step away from the formal affairs, and have your company host a social event. You can invite colleagues in the same professional field, and use the opportunity to bond with them. This way, you can build a network of potential agents for your company.

6. Mentor them

The best real estate agents are the ambitious ones. They’re fueled by a desire to learn and grow, in order to reach the top. Thus, if you’re looking to attract talent of this sort, you’ll need to offer them a learning experience. You can offer to mentor them and help them evolve professionally.

5. Set yourself apart

To recruit real estate agents, offer something that no other company is. This can be in the form of special training courses, or you can offer marketing resources. Furthermore, highlight the features that set your company apart from others, in order to attract agents.

4. Help them find you

As a company, you shouldn’t just be reaching out to agents. Rather, you should also have a medium through which they may approach you. This is where online content is important. To be specific, your company should be publishing SEO-friendly online content. This way, agents looking for employment through the internet can find you easily.

3. Don’t rely on LinkedIn

LinkedIn has become the go-to platform for many recruiters, and that’s become a problem of its own. The platform is too congested – to find the right agents, consider branching out to other social media platforms as well. For example, Facebook and YouTube offer attractive advertising opportunities.

2. Have a standard interview prepared

Once you’ve picked out the agents with potential, you’ll still need to filter things down to the best ones. Thus, consider preparing an interview with the same standard questions that meet a certain criterion. This should help you assess agents on fair and equal grounds, helping you narrow down the pool of candidates.

1. Hold on to them

Once you’ve selected the cream of the crop, make sure you keep them around. It would be a disaster if your agents are unhappy at your company, and choose to leave it. Thus, cement their stay by promising to cultivate their potential. Furthermore, offer them tools and marketing programs to increase their knowledge and skill sets.

So there you have it. We hope that these 10 real estate agent recruiting ideas do you some good!