If you are a landlord who invested in a rental property near a university, you know that your best opportunity to earn maximum income and low vacancy rate is to rent out to students.

Although it can be very challenging to manage young people who are new to living independently, there are ways to address such challenges.

One of those challenges is marketing your units to students. Since the location near universities has great potential, a lot of real estate investors have put up rental properties in the area. Competition could often be tough among landlords.

Here are a few tips on how you can attract more students to choose your property as their new home.

Have a study area

One of the regular tasks students have is studying. This is why it is important for then to have a place that is conducive to studying. It must be away from any disturbance or distraction as much as possible.

If you can provide a quiet common area for student tenants to study in, then you can use that as a selling point to students who take their studies seriously. Another option is providing study desks inside your units.

A guide to nearby establishments

If you are located near businesses that students love to frequent, take advantage of it. Create a directory or map of the best hangout spots so that it’s easier for your new student tenants to navigate through the area.

You can even partner with some establishments like cafes or gyms so they can give your new tenants special discounts. It’s one way they can market their business as well.

Offer everything they need

Attract student tenants by providing them fully furnished units so that they don’t need to purchase appliances and furniture. It also makes their move less stressful because they wouldn’t have to bring a lot of things.

Having an internet connection is also a major factor for students nowadays. In this time of social media and online research, if you can’t give young folks access to the internet, there’s a low chance that they will rent out your place. It’s a major deal-breaker.

Provide a safe and secure environment and a well-maintained space

For students and their parents, it is of utmost importance that the place they will be staying in is safe and secure. Two factors come into play when it comes to this matter: property maintenance and security protocols.

Make sure to conduct safety inspections to make sure that the property does not have any structural problems that may cause accidents. Repairs must be performed as soon as possible and maintenance should be done regularly.

Install safety measures such as fire extinguishers, smoke detectors, motion sensor lights, reliable door locks, and security cameras. It’s also advisable to remove any thick shrubbery or large trees that obscure areas of your property.

Advertise through Padleads

There’s no denying that young people spend most of their time online nowadays, so even for tasks like searching for a place to stay near the university they are planning to attend, is now done online. Having an online presence is the best way you can market your property to students.

Publish your property listing to Padleads and highlight all the features that attract student tenants the most. Research the rental websites that are often frequented by student tenants and syndicate your listing to those platforms.

Being able to offer what your target market needs and advertising it in the right marketplace is an important recipe for property management success.