One of the reasons why landlords hire you is to help them find tenants and fill their vacant rentals. You can achieve this by getting renters to send their applications in and going through them one by one. But first, you have to advertise the property. If the tenants do not know the property is vacant, they won’t notice it, am I right?
Advertising a property will help get the message out that it is on the market for new tenants. I’m sure you have a few tricks up your sleeve to let people know, but fresh trends are emerging. You have to keep yourself up to date with the hottest trends in marketing a property. It’s a good thing you stumbled upon this because I will tell you the current fads out there.
Use Instagram stories for polls and Q&As.
You can’t help but think of using social media apps when talking about reaching out to people. Almost everyone we know has a social media account on Facebook and Instagram. So why not use them for marketing? You can post polls on your Instagram stories, asking about real estate. For example, you can ask if people prefer a minimalist house design or if they like having decors around. People have to know that you are a leasing agent because sooner or later, they would need a place to stay. They can refer you to their friends, too.
Know your “why” and integrate it.
Some leasing agents like their job because it brings them income. Some became agents because they like helping people find homes. People who genuinely want to help are likely more enthusiastic. You can use that sincerity to help market your properties. Let people know you care about what they want.
Show a lifestyle through videos.
Since we’ve talked about marketing through the internet, you can also post videos showing the property. Aside from that, you can include how their life will be once they rent the house. It’s kind of like vlogging, which is getting very popular nowadays, but showing them possibilities. For example, show them what the neighborhood is like and which places they can visit close to them. If there are quaint little cafes around, let them know. If there are parks with playgrounds, let the parents know. It’s all about portraying what could happen.
One word: influencers.
If you do not have many followers, find someone with thousands or millions of them. Aside from actors, influencers are becoming a thing in social media. They have enough fans to help you expand your market. Some brands even ask influencers to post pictures using their products. You can do that, too. You can collaborate with an influencer to get your name out there. Of course, it will cost you, but it’s worth it.
Partner with a fellow agent
Who else could understand what you’re trying to achieve but another agent? Getting another leasing agent will help you through referrals. You can find someone who is in another state to help you build a market there too. It’s a give-and-take situation wherein you can also return the favor.
Take part in local organizations.
A community will likely have small organizations that aid a specific cause. If you want, you can join and take part in their activities. Being in a group will get you in on events where you can meet many people. It is also easier for them to approach you about rentals because they will know you personally.
All of these will help you find the tenants you need, but I also have one last thing for you, and it’s Padleads. You can sign up, post your property listings, and syndicate them to other websites. It’s a fool-proof way of getting your listings to the public with a few clicks of a button.
New trends are popping up almost every day, and you must know which ones are effective. It is good to have a concrete and consistent marketing plan, but you should also keep an open mind. You never know if something new is certifiable unless you try it, am I right?