Staging an open house is one of the things that can help convince people to rent a property. Sometimes they would prefer seeing the rental in person before they fully decide on it. Open houses will also give you a chance to interact with potential tenants, getting to know them, and answering their questions. But how can you make sure that an open house is a success and it will attract tenants? Here are a few tips.
Do not serve alcohol.
Some agents might like the idea of serving out alcoholic drinks during an open house. After all, most adults like to have a glass of wine while conversing with other people in a casual setting. It does not hurt that it will make the open house seem fancy.
However, serving alcohol can cause some problems. A visitor might have too much to drink and can disrupt the open house. Somebody might get hurt, and the blame will be on you. We don’t want that. It will also attract people whose interests are for free alcohol.
Use social media to Livestream.
Remember to keep up with the times. Almost everyone has a social media account, and they use it a lot. And I mean, a lot. Why not use it to your advantage? With the help of the internet, you can reach a lot more people.
For example, Facebook lets you do live streams for free. Applicants who live too far from the property can also have access to the open house. They won’t have to miss anything.
Instagram stories
If you’re on Facebook, then chances are, you also have Instagram. You have to make use of social media as much as possible. Millions of people have accounts and think about how many people can see your posts.
You can post teasers or walk-throughs of the property on your Instagram stories. It will pique their interest and will make them want to see more. Use these previews to announce the live stream’s date and time, so they’ll know when to go online.
Invite the neighbors.
It is a bonus if you can get the neighbors to help you out. You can invite them over for an exclusive first look at the property. Why the neighbors, though? They already have houses. Well, they might know someone who’s looking for a new home. They might refer you to their friends and families who wish to live near them.
Information and chocolate
Tenants will appreciate an agent who came prepared. Open houses should have snacks and drinks. Chocolate is one of the things you can offer them. You can also print out a list of FAQs for them to aid you in covering the usual topics. Offer them information about the neighborhood, nearby establishments, and Home Owners Association.
Giveaways and raffle prizes
I know what you’re thinking. Giving prizes will cost money-your money. However, it can make the open house more fun for the visitors. It will also get them excited about coming over. The giveaways do not have to be expensive and fancy. You can raffle out gift cards, vouchers, or decorative home items.
Advertise to other agents
I’m sure you’ve established your network by now. If you know a lot of agents, you can advertise your open house to them. Who knows? They might know a few applicants who want to look for a rental property in your area. Of course, when they advertise their open houses, you should return the favor too.
Highlight property features
Does the property have larger rooms? Does it have a backyard that can have a playground for children? Whatever it is, do not forget to highlight the features during the open house. You can also point out the things that make the property different from the other rentals in the market. Not only are you convincing them, but it will also give them an idea that you have done your research.
Open houses can help you in finding the best tenants out there. You have to make use of your resources and modern technology, especially social media. And since we’re talking about online platforms, I know a fantastic website that can help you advertise: Padleads. You can post property listings, and you can syndicate them to other popular sites. Follow these tips, and you will have an occupied unit in no time.