A rental agent can’t survive in the business by settling with just a few landlord clients. As old clients will eventually fill all their vacancies, you need to find new ones that need your services.
There are a lot of ways you can convince new landlords to let you market their vacant units. New landlords will expand your network of clients and your portfolio.
#1 Know what landlords needs
First things first, you need to give landlords what they need. Research shows that landlords need rental agents to:
• Find trustworthy and responsible tenants
• Decrease their vacancy rate as quickly as possible
• Rent their unit for the best price
Convince your potential tenants that you are capable of providing their needs and what concrete plans you have to do so.
#2 Referrals from past clients
Let your past clients know that you can entertain more clients. Landlords who you have worked with in the past can refer you to their colleagues in the real estate industry who might need your service. Tenants that you were able to find homes for in the past can also refer you to their current landlords.
Here is where the importance of building strong connections with both landlord and tenant clients come in. Create an impact in every deal or transaction that you have so that they wouldn’t hesitate to recommend you to their colleagues.
#3 Expand your influence
Share your rental knowledge online so that you can gain a good reputation and can network with the right people. Write high-quality content on your blog, create a youtube channel, or send out monthly newsletters.
Sharing your knowledge in the business will show that you know how to get the job done and that you are generous in giving everything you can offer. Increasing your online presence and visibility will help landlords who are looking for rental agents to notice you.
#4 Social media reputation
Create your website and social media accounts where you can showcase your portfolio of successfully closed deals and client reviews. With almost everyone going online on social media platforms, you have to make sure that you maintain a good reputation. Landlord clients would look you up online before hiring you, so make sure that they will not find any red flags.
An updated website and social media pages could also come in handy when your clients can entertain you in person and listen to your sales pitch for long. There are instances when you meet landlords in networking events where you only get limited one-on-one time with them. You can share the online platforms where they can learn more about what you do and what you can offer.
Put those links on your marketing materials and calling cards as well so that they can find you easily.
#5 Create listings on Padleads
Sign up for a Padleads account. You can create listings on the platform, which you can easily syndicate to popular rental websites. Having a place to publish all your listings will make it easy for you to show potential landlords how you market properties and how you make property listing look more attractive and stand out among other online property listings out there.